Students of the programme will learn how they can manage the marketing of a business, or the marketing of products and services. They will have the opportunity to improve their creativity and efficiency as well as their interpersonal and communication skills, which will enable them to work both independently and as members of a team creating successful marketing campaigns.

The graduate student of the course will be able to:

• recruit customers through planning, implementing and coordinating the promotional activities of the organization;
• actively contribute to the development of the company’s website;
• do market research and competitor analysis;
• efficiently manage marketing databases;
• design promotional materials for the company and supervise their distribution;
• organize events (fairs, conferences) to promote the products or services of the organization;
• design and implement marketing campaigns;
• generate creative marketing and communication ideas based on the company’s brand management