Bachelor in Business Administration (Hons)

Overview

Is Business Administration for You?

Learn the ins and outs of management, how to communicate effectively, and how to take charge. Our Bachelor in Business Administration (Hons) programme provides a robust foundation in essential management skills, effective communication strategies, and leadership qualities necessary for taking the helm in any business environment. You’ll delve deeply into key business concepts, theories, and real-life applications, preparing you to think critically and act decisively in real-world scenarios.

Our Business Administration Degree offers a blend of theoretical knowledge and practical insights, enabling students to master management principles and apply them effectively across a variety of industries. Through immersive case studies, interactive learning experiences, and direct exposure to industry practices, students not only learn the ins and outs of business operations but also understand the dynamics of global markets and digital economies.

Career Impact

Career Prospect- Graduates of UoC’s Business Administration degree programme would be able to embark on executive roles such as:
Business Executive
Marketing Executive
Administrative Executive
Quality Assurance Officer
Operation Executive
Finance Executive
Real Estate Executive

Career Organization

With a Business Administration Degree, you will find opportunities in organizations such as:
Retail/Merchandise
Banks/Financial services
Printing/Publishing
Advertising agencies
Branding agencies
Consulting firms

Course Structure

Course Description- The Bachelor of Business Administration is a three-year course that features unique components that provide digital competencies which are critical in today’s digital-driven economy apart from the exposure to subject areas like accounting and finance, human resource management, information technology, management science and marketing, as well as a whole range of other options including industrial electives in healthcare management as an option.

Year 1

TITAS/Malaysian 3
Hubungan Etnik/Bahasa Melayu Komunikasi 2
Principles of Management
Business Economic
Problem Solving Skills
Business Communication
Introduction to Web Design
Introduction to Accounting
Talent Management
Introduction to Operation Management
Principles of Marketing

Year 2

Business Finance
Organization Behaviour
Business Law
Managing Intellectual Property
Cost Accounting
Design Thinking
Leadership & Governance
Product Design & Development
E-Business
Managing Innovation
Business and Organisation Sustainability
Specialism Elective 1
Specialism Elective 2

Year 3

Business Research
International Business
Consumer Behavior
Strategic Management
Data Driven Business
Specialism Elective 3
Supply Chain Management
Digital Leadership
Business Ethics
Business Project
Economic Development & Issues
Specialism Elective 4

Specialised Module: Business Administration

Digital Marketing
Contemporary Issues in Entrepreneurship & Business
Cyber Data & Security
Data Mining & Big Data

Specialized Module: Digital Marketing

Digital Marketing
Content Marketing
Marketing Analytics
Mobile Marketing

Specialized Module: Business Analytics

Commerce Analytics
Agile Methodology
Data Ethics & Privacy
Data Mining & Big Data

Specialized Module: Healthcare Management

Ethics & Legal Aspects in Healthcare
Healthcare Service Quality
Healthcare Financing
Healthcare, Safety, Emergency Crisis Management

Entry Requirement

Qualification & Requirement

STPM

Pass with minimum Grade C (GPA 2.00) in 2 subjects, and pass Mathematics and English in SPM or its equivalent

STAM

Minimum Grade Jayyid, including a pass in Mathematics and English in at SPM level (or equivalent)

Diploma or Advanced Diploma

Level 4 & 5, MQF (or equivalent)

Matriculation/Foundation

Minimum CGPA of 2.00

Unified Examination Certificate (UEC)

Minimum Grade B in 5 subjects including a pass Mathematics and English

Other certificates

Any equivalent qualification recognized by the Malaysian Government, acceptable to the University

For International Students Only

Minimum IELTS score of 5.5 or equivalent.