BA (Hons) Business Management and Marketing
Why study this course?
This joint honours degree in business management and marketing equips students with expertise in both fields, broadening career opportunities in marketing, management, or entrepreneurship. Accredited by the Chartered Institute of Marketing (CIM), students receive exemptions for two out of three units needed for the CIM Certificate in Professional Marketing, with free tuition for the final unit. Graduates leave with dual qualifications, enhancing their marketability.
The program develops entrepreneurial skills alongside foundational and advanced marketing knowledge, including social marketing. Practical experience is emphasised through work placements and modules aligned with industry standards, such as recognition from the Institute of Sales and Marketing Management (ISMM). Study abroad opportunities in places like Europe, Japan, and the USA enrich personal and cultural growth.
It’s a great path for those aiming for leadership in marketing, business administration, or starting their own ventures.
Year 1 modules
- Digital Business Management and Emerging Technology
- Learning Through Organisations
- Managing People in Organisations
- Practice of Marketing
- Principles of Management
- Principles of Marketing
- Understanding and Managing Data
At present, companies are employing various digital systems to support their business processes and gain competitive advantage, so equally are developments in Internet technology affecting the social networks of individuals. In this rapidly changing and evolving environment of digital systems, it is vital that the students, as future managers, are equipped with the necessary knowledge and skills to exploit and manage digital business opportunities and initiatives.
This unit helps the understanding of principles of digital business management. It will focus on the applications of technology, exploring such important issues as the integration of the business environment, business models, and Internet marketing, requiring the understanding of theory, implementation, and maintenance issues. Overall, the unit aims to develop a view of digital business in practice.
