MSc International Business Management
Why study this course?
Year modules
- Digital Marketing and Social media
- International Business Strategy with Simulation
- Leading and Developing People
- Operations and Technology Management
- Business Consultancy Project-portfolio assessment
- Dissertation
- Data Analysis for Global Business
- Data Warehousing and Big Data
- Economics of International Trade
- Environmental Economics and Investment
- International Corporate Finance
- International Logistics
- Major Account Marketing Management
- Sustainability in Global Companies
- Digital Marketing and Social media
This module will equip you with Masters-level skills and awareness of the challenges and opportunities within the ever-changing digital ecosystem. You will be able to critically explore the theoretical frameworks and models which are relevant to digital and social media marketing practice. You will look at the development and planning of supporting technologies for digital marketing and examine digital channels and their suitability for inclusion in effective integrated marketing programmes and campaigns.
The module aims to:
- enable you to gain a comprehensive understanding of digital and social media marketing techniques applicable to marketing theory and practice, research and advanced scholarship.
- provide you with an understanding and the development of critical awareness of current theoretical research in digital and social media for the evaluation and effectiveness of different tools and technologies in digital and social media marketing.
- enhance your cognitive/intellectual, transferable digital practical skills and applied decision-making skills needed successful career in digital and social media marketing.
