Bachelor in Mass Communication (Honours)
Overview
Is Mass Communication for You?
Our Bachelor in Mass Communication programme welcomes students into the dynamic world of journalism, public relations, broadcasting, digital media, and related fields. Through a blend of theoretical knowledge and practical skills, students will explore key areas such as media ethics, communication theory, writing for different media platforms, and the impact of emerging technologies on global communications. Courses are designed to foster critical thinking, media literacy, and effective storytelling techniques, equipping graduates with the tools necessary to navigate the evolving media landscape.
Students will gain hands-on experience through internships, media projects, and access to state-of-the-art studios, ensuring they are well-prepared to work in real-world media environments. The program also encourages interdisciplinary learning, offering opportunities to specialize in areas like digital journalism, corporate communication, advertising, or film studies. Graduates of the programme are poised to become innovative media professionals, capable of shaping public discourse and contributing to the future of mass communication.
Career Impact
Career Prospect- A Bachelor in Mass Communication (Honours) is a step towards a career in:
Advertising
Journalism
Public relations
Content creation
Event management
Corporate Communications
Digital Media
Career Organization
Your skills will be in demand at
News Agencies
TV and Radio Stations
Marketing and Public Relations Agencies / Departments
Multimedia Production Houses
Event Management Companies
Digital and Social Media Firms
Hospitality and Services
Course Structure
Course Description- Bachelor in Mass Communication (Honors) is a comprehensive programme tailored to prepare graduates for roles as journalists, content creators, marketing managers, copywriters, brand managers, corporate communication specialists, or public relations experts. This degree equips graduates with specialized knowledge and practical experience in the field of mass communication, focusing on content creation, public relations development and marketing strategies, and fostering a positive relationship between brands and consumers.
Year 1
Introduction to Mass Communication
Academic Writing
Visual Communication
Business Communication
Introduction to Marketing Communication
Introduction to Journalism
Introduction to Public Relations
Introduction to Film
Consumer Behavior
Digital Photography
Introduction to Journalism
Human Communication
Year 2
Media, Culture and Society
Social Research Methods
Communication Law and Ethics
Writing for Mass Media
Corporate Communication
Communication Theories
Intercultural Communication
Creative Copywriting
Advertising Campaign
Public Relations Campaign and Strategies
Year 3
Broadcast and New Media
Performing for Media
Media Planning and Buying
Advertising Design
Documentary Production Techniques
Video Production Techniques
Research Project
Industrial Training/Practicum
Entry Requirement
Foundation
UoC Foundation or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent.
STPM
A pass in STPM or its equivalent, with a minimum of Grade C (GPA 2.00) in any two subjects and a credit in English at SPM or its equivalent.
STAM
A pass in STAM with a minimum grade of Jayyid and a credit in English at SPM or its equivalent.
Diploma
A Diploma or its equivalent, with a minimum CGPA of 2.00 and a credit in English at SPM or its equivalent or a Diploma in Media and Communication or its equivalent.
For International Students Only
TOEFL score of 500 OR IELTS score of 5.0 or its equivalent.
