Why study this course?

Year modules

• Digital Marketing and Social media
• Marketing Research in Practice
• Public Relations Strategy & Planning
• Retail Design, Buying and Merchandising
• Strategic Marketing Management
• Understanding Consumer Behaviour
• Business Consultancy Project-portfolio assessment
• Dissertation
• Digital Marketing and Social media

This module will equip you with Masters-level skills and awareness of the challenges and opportunities within the ever-changing digital ecosystem. You will be able to critically explore the theoretical frameworks and models that are relevant to digital and social media marketing practice. You will look at the development and planning of supporting technologies for digital marketing and examine digital channels and their suitability for inclusion for effective integrated marketing programmes and campaigns.

The module aims to:

• enable you to gain a comprehensive understanding of digital and social media marketing techniques applicable to marketing theory and practice, research, and advanced scholarship.
• provide you with an understanding and the development of critical awareness of current theoretical research in digital and social media for the evaluation and effectiveness of different tools and technologies in digital and social media marketing.
• enhance your cognitive/intellectual, transferable digital practical skills and applied decision-making skills needed for a successful career in digital and social media marketing.